Profile® Products has appointed Mercedes Medina as regional sales manager for the Profile® Growing Solutions (PGS) team in the Southwest territory, drawing on her 20-plus years of consultative sales experience in the horticulture sector. Medina brings a track record of driving revenue growth and extensive experience working with nursery and greenhouse growers across California and the Southwest.

In her role, Medina will focus on expanding market share within the PGS portfolio; supporting product lines in propagation, nutrition, and substrates; and cultivating strong relationships with large grower accounts. She has proven experience in distributor management, product development and serves as an active board member for the San Diego County Flower and Plant Association. Prior to working at Profile, Medina held sales manager positions with Premier Tech Horticulture and T&R Lumber Company.

“Mercedes’s proven success and extensive network in the Southwest market align seamlessly with our strategic goals,” said Mark Wilson, director of sales, Profile Growing Solutions. “Her industry knowledge and client-focused approach will be invaluable to our growth efforts.”

For more information on Profile Growing Solutions, visit profilegrowing.com.